Programmatic SEO

GPT WARS: The Rise of Data

The quantity of GPT content is on the rise, but what can be done to boost the quality?
Nicholas Molter
3 min read

A short time ago in a galaxy near, near to our hearts…

It is the year 2023, a new content creation droid called ChatGPT sweeps the galaxy forcing all who use it to proclaim their new leader’s inevitable disruption and domination to all who will listen. Marketing rebels from around planet Earth remain skeptical of this new power and fight back with their emphasis on quality, quality, quality. Their efforts seemed futile until a ragtag group of makers, from the planet BigData, swept in with their trusty vessel, the Dataherald Falcon, to infiltrate the GPT Empire and forever alter its powers for good data-driven content marketing with actionable insights. 

Full disclosure, that’s about as much Star Wars talk as I have in me, sorry to disappoint. The takeaway, ChatGPT doesn’t work with data. Why? No need to ask me, we can ask it:

“ChatGPT is a language model, which means it is trained to understand and generate human language. It is not specifically designed to work with data in the sense of numerical or statistical analysis. However, it can be used to generate natural language descriptions or insights about data, and can also answer questions about data if it has been provided with the relevant information. Additionally, it can be combined with other tools and technologies to analyze and present data in a way that is easy for humans to understand.”

In other words, if your goal is to send customized poems to all of your prospects, ChatGPT is going to do great things for you. However, if you believe your prospects would respond more favorably to a real time analysis of their local real estate market, or a live look into the insights your data can provide, then Dataherald might be a better solution for you. 

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